Kevin
Gao
I design clear product experiences for fuzzy, frustrating moments, with AI as my co-pilot.
About me
Mindset & methods
What I do
I design end-to-end product experiences. From early research and concept exploration to polished, production-ready interfaces. I care most about the moments where users hesitate, get confused, or give up.
Background
Based in Cali with 5+ years of product design experience. I've worked across consumer-facing products spanning streaming, fintech, e-commerce, and mobility, designing for mobile, web and living room screens.
My Approach
I match my research approach to the problem. Not every project needs the same playbook. I focus on keeping design decisions traceable: every screen should connect back to a real user need, not just look good in a portfolio.
Works
Explored & designed
Concept projects exploring real user problems across streaming, mobility, fintech, and learning.
Process
How things
get built
01
—
I start with the problem, not the screen. The research method depends on the project. Evidence first, assumptions later.
02
—
Insights become interfaces. I work with PMs to align on priorities so every design decision ties back to a real product goal.
03
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